Home E-commerce Best 9 Ways To Increase Conversion Rate of Online Store

Best 9 Ways To Increase Conversion Rate of Online Store

by Editorial Staff

Boosting online store conversion rates is a crucial aspect of online business success. By converting more visitors into customers, businesses can increase their profits and grow their brand. The key to increase conversion rates lies in improving the user experience.

How To Increase Conversion Rate?

This can be achieved by simplifying the checkout process, making the website easy to navigate, and providing clear and concise product information. Another effective strategy to increase conversion rate is to personalize the shopping experience by using customer data to offer targeted promotions and recommendations.

  • Another crucial aspect is to create trust and build credibility with customers, by providing secure payment options, clear privacy policies, and accessible customer support. Investing in website optimization and mobile responsiveness can also help improve the overall user experience and increase conversion rates.
  • Across all industries, the average landing page conversion rate was 2.35%, but the top 25% convert at 5.31% or more. The ideal would be to rank in the top 10%, that is, landing pages with a conversion rate of 11.45% or more.

There is nothing more frustrating for an online merchant just start an ecommerce business website that generates traffic without generating a purchase. So how do you increase the conversion rate of an online store?

With the right Ways To Increase Conversion Rate Strategies in place, businesses can achieve significant growth and success in the competitive world of ecommerce thus increasing online store sales.

what is the conversion rate?

The conversion rate is simply the percentage of visitors who will take action after visiting a website.

For example, a ratio of one transaction to ten sessions would be expressed as an ecommerce conversion rate of 10% .

Your goal: to transform an Internet user who surfs on your online store into a buyer. Thus, the conversion rate on an e-commerce site is measured by the percentage of customers who have made a purchase, compared to the total number of visitors.

We calculate the conversion rate like this: number of purchases / by the number of clicks = the% of the conversion rate.

Why should you increase Conversion Rate of online business?

If Ecommerce SEO mistakes in online stores are to be avoided, the conversion rate is not directly linked to the number of visits to a website. Many newbies to ecommerce believe that the more traffic and visitors they have, the more income they will generate. But the increase in visits is not necessarily proportional to the number of sales made.

levers to increase the conversion rate of E-commerce Business (Complete Guide) Improving Your Ecommerce Conversion Rate
Ecommerce Conversion Optimization Checklist

Before working on increasing traffic to an online store, it is essential to think about all the factors that will increase conversion rate. It can be about the ergonomics of the site, elements of reassurance or the technology of online payment.

Where Should The Website Focus Efforts To Increase The Conversion Rate?

Your objective is therefore the following: to be able to capture a clientele, to keep it on your site and to make a sale. For this, you must be able to identify the brakes and levers that influence the transformation and conversion of visitors to your ecommerce site.

In short, the more secure your site will appear and give a good impression to visitors, the more likely you are to sell.

Increased Website Conversion Rates is a crucial aspect of running a successful online business. It involves making changes to your website and sales process to increase the number of visitors, who take action and make a purchase.

Increasing Conversion Rate On Website can be achieved through various techniques, such as optimizing your website’s user experience, implementing best practices, and using conversion rate optimization tools.

One of the most effective Ways To Increase Conversion Rate is to focus on improving your website’s user experience. This includes things like;

  • reducing the number of steps in the checkout process,
  • providing clear product descriptions and high-quality images, and
  • making your site easy to navigate.

Another important factor is to implement best practices To Increase Conversion Rate On Website, such as offering free shipping and returns, providing a clear value proposition, and utilizing social proof.

9 Ways To Increase Conversion Rate on Websites

Ecommerce businesses constantly strive to increase their conversion rates and make the most of their online presence. With the right online business conversion rate optimization techniques, businesses can improve their user experience, boost sales and drive more traffic to their website.

In this article, we will explore 9 key optimization techniques To Increase Conversion Rate Online including improving user experience, increasing conversion rates, using conversion rate calculators, implementing best practices and utilizing conversion rate optimization tools. By utilizing these techniques, businesses can effectively increase their conversion rates and stay ahead of the competition in the fast-paced world of ecommerce.

Use the elements of reinsurance to induce the purchase

When starting out in ecommerce business, one of the main objectives when designing your site is to try to reassure future buyers & Improving Ecommerce User Experience. Even when we do not yet have notoriety, the elements of reassurance on an ecommerce site can strengthen the confidence of visitors with the objective of triggering a sale.

  • Update your contact info; All your contact information should be clearly visible and up to date. Visitors to your ecommerce store should be able to easily find the customer service phone number and email address, the headquarters mailing address, and a contact form. Being able to reach customer service to obtain product information or track an order is a must in an online store. Otherwise, you must offer at least an efficient and responsive chat service.
  • Create an optimized About page; It is essential to carefully write your “About” page You must present the history and activities of your company. This page must be completed with the General Conditions of Sale and legal notices. You can hire a storyteller to help you write this about page. This will certainly allow you to capture the attention of visitors and attract their sympathy or at least their interest.
  • Update your site and its content regularly; Your ecommerce site must be alive , it must evolve over time and offer a lot of content and news. A site that moves is a site that reassures potential customers, don’t forget that. You can highlight certain products on your home page according to the seasons, launch promotional campaigns, communicate on a new collection, etc.
  • Write a frequently asked questions or FAQ; The FAQ page makes it easy for visitors to your ecommerce site to find answers to frequently asked questions, without having to contact customer service. This FAQ section is of course evolving and will be updated over time, depending on questions and requests made to customer service.
    • The advantage of the FAQ is that it relieves your customer service of the most common calls and that it allows the Internet user to immediately find the answer to his question, without having to leave the website, which would risk ending to the online ordering process.
  • Clearly display reinsurance infographics; Don’t forget to think about the use of infographics to reassure your customers. You can display them for:
    • Guaranteed delivery
    • Return of goods
    • Customer service
    • Reimbursement
    • Secure payment
    • Product quality
  • Be active on social networks; An active social media presence also helps reassure customers that your online store is serious. In addition, they allow the creation of new communication channels useful to the after-sales service. So think about creating your Facebook Company page and your Twitter account. Depending on your industry, having an active Instagram presence can help capture the interest of potential buyers.

Focus on content marketing to increase Conversion Rate of online store

Increase the conversion rate on an online store

Using content marketing in ecommerce is part of an inbound strategy. Its goal is to attract and convert new customers through the creation and promotion of online content.

The most classic formats for ecommerce sites are blog articles or reviews.

But today there are many other media or formats suitable for content marketing:

  • Practical Guide
  • How to and tutorial
  • Infographics
  • Podcast
  • Webinar
  • Livestream
  • Competition game

Reduce the loading speed of the online store

Did you know: the loading speed of a website has a direct influence on the conversion rate and its SEO. According to a Google study published in 2018, 53% of users leave a web page if it has not loaded in less than 3 seconds. And in over 75% of cases, people who left your ecommerce site for this reason will never come back to you. As you can see, the load time of an online store and the conversion rate are therefore closely linked that shall be increasing Conversion Rates.

Improving website Conversion Rates with UX Design

The design of your online store is an essential element to take into account to improve online store conversion rate. Indeed, it has an influence on the purchasing decision in almost 90% of cases.

Beyond the general ergonomics of your online store, consider presenting attractive and quality product visuals. In fact, the potential customer makes up his mind in just a few seconds and he will always be more tempted to buy if he discovers beautiful product photos. Thus, offering several visuals taken from different angles can increase your sales by more than 50%. So avoid blurry photos!

Here are some other ways to Increase Website Conversion Rates, user-friendly website design of your online store:

  • Set up clearly identifiable call to action that encourage you to click;
  • Display a breadcrumb trail and / or a progress gauge so that the customer can follow the different stages of purchase;
  • Propose clear validation steps and a clear payment procedure;
  • Display a ‘back’ button to help the customer to modify his order more easily.

Promote customer reviews and product ratings for your online reputation

Setting up a rating for the products sold on your site and the possibility of leaving a comment after purchase are part of the best practices to be implemented on an e-commerce site.

Indeed, nearly 9 out of 10 customers consult opinions and ratings before making a purchase (IFOP study).

You can also highlight some customer comments or offer your best customers to talk about their experience with your products or services on video.

Don’t forget the certified reviews

To further reassure visitors to your ecommerce store, you can also install a certified reviews module. Several web solutions such as Trustpilot or Verified Reviews allow this option to be implemented.

Reduce cart abandonment rate

Increase the conversion rate on an online store

Cart abandonment directly impacts the conversion rate of an ecommerce site.

Different factors can explain that a customer abandons his purchase process at the time of the validation step of the cart:

  • Excessively high additional costs (especially delivery) in 53% of cases
  • The obligation to create an account in 31% of cases
  • A purchase process that is too long in 23% of cases
  • A site that does not inspire confidence when paying in 17% of cases
  • The delivery time too long in 16% of cases
  • A bug or a technical problem in 15% of cases

Your mission as an emerchant is to reduce cart abandonment. read more about reducing cart abandonment of your online business website!

A word of advice, when launching your online store, carry out test orders to check that everything is working correctly. In case of errors or technical problems, remedy the problem quickly.

Optimize online payment solutions

To reduce cart abandonment and increase the conversion rate of your online business, it is therefore essential to optimize the payment stage. Start by clearly displaying the different stages of online payment. Then, remember to visibly display the logos of the means of payment and the “secure payment” pictogram to reassure your customers even more.

2 reassurance paiement 1 e1675075487213 Increase Conversion Rate

Don’t forget to offer several online business payment solutions. On the internet, there is not only payment by credit card. Today, more and more Internet users are using PayPal and will not buy from your site if the option is not offered.

Pay attention to costs and delivery times.

Finally, delivery is the last link in the purchasing chain. This step is decisive and directly influences the conversion rate of an online store. Indeed, if the delivery costs seem too high, the buyer will abandon his basket and will look to the competition. Likewise, if you are unable to deliver your customer within a reasonable time (less than a week), they will be tempted to shop elsewhere.

Think of practical delivery solutions like Mondial Relay or home delivery.

BONUS: don’t forget the promo codes!

To promote visits and conversion of your customers, here is a bonus a last Ecommerce Conversion Rate Strategy to implement: the promotional code. It is a formidable weapon to convert! Of course, you are going to have to cut back on your margin a little, but in return you are going to garner higher sales volumes.

And by giving this promotional code a limited time, you will create a sense of urgency and exclusivity among your future customers. And we know that limited offers tend to encourage people to buy. So it’s up to you to find the right compromise between reduction, profitability and sales volume.

You now know what the conversion rate is and especially how to increase it. By applying our various tips and methods to your online store, you will reassure visitors and help them make the purchase.

For best results, consider implementing all of the techniques that we have presented in this article. You will see, your online store’s conversion rate should increase rapidly.

How To Increase Shopify Conversion Rate?

In the competitive realm of e-commerce, boosting your Shopify conversion rate is essential for driving sales and growing your business. Here are seven actionable strategies to increase Shopify conversion rate effectively:

  • Optimize Website Design: Ensure a clean, user-friendly layout with clear CTAs.
  • Improve Page Load Speed: Enhance user experience by optimizing site speed.
  • Craft Compelling Product Descriptions: Highlight key features and benefits to entice buyers.
  • Implement Social Proof: Display customer reviews and testimonials to build trust.
  • Streamline Checkout Process: Simplify and reduce friction during checkout.
  • Leverage Urgency and Scarcity: Create urgency with limited-time offers and stock notifications.
  • Personalize Shopping Experience: Tailor recommendations and discounts based on customer preferences.

By implementing these strategies, you can enhance user engagement, build trust, and ultimately increase Shopify conversion rate for sustainable business growth. you can read our guide in detail on How To Increase Sales on Shopify Sales!

Conclusion: How To Increase Conversion Rate Online?

In conclusion, increasing conversion rate of website is an ongoing process that requires a combination of best practices, user experience optimization, and the use of conversion optimization tools. By implementing these strategies, you can increase the number of visitors who take action and make a purchase on your site, ultimately driving revenue and growth for your business.

By utilizing various ecommerce conversion optimization techniques, businesses can effectively increase their conversion rates and drive more traffic to their website. The use of ecommerce conversion rate optimization tips, improving UX design, maximizing sales with conversion optimization and utilizing conversion optimization tools and techniques, are just some of the ways to improve your ecommerce conversion rates.

Additionally, it is important to regularly assess your ecommerce conversion optimization checklist and stay up-to-date with the latest ecommerce conversion rate optimization strategies.

By doing so, businesses can stay ahead of the competition and achieve success in the fast-paced world of ecommerce. Case studies can also be a useful resource in understanding how other businesses have effectively boosted their conversion rates. By utilizing the above-mentioned techniques and staying dedicated to continuous improvement, businesses can effectively increase their ecommerce conversion rates and achieve success in the competitive world of ecommerce.

FAQ for “How To Increase Conversion Rate”

What is a conversion rate?

A conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

Why is increasing conversion rate important?

A higher conversion rate means more of your website visitors are taking the desired actions, leading to increased revenue, growth, and overall success for your business.

How can I measure my conversion rate?

Conversion rate can be measured by dividing the number of conversions by the total number of visitors to your website, then multiplying by 100 to get the percentage.

What are some common reasons for low conversion rates?

Low conversion rates can be due to various factors such as poor website design, unclear calls-to-action, slow loading times, lack of trust signals, or complicated checkout processes.

How can I improve my website’s conversion rate?

To improve conversion rates, focus on optimizing your website’s user experience, making it easy for visitors to find what they’re looking for, providing compelling content, optimizing forms and checkout processes, and building trust with social proof and testimonials.

Should I A/B test to improve conversion rates?

Yes, A/B testing can be a valuable tool for identifying which changes to your website or marketing strategies lead to higher conversion rates. Test different elements such as headlines, images, calls-to-action, and page layouts to see what resonates best with your audience.

How can I improve conversion rates?

Improving conversion rates involves optimizing various elements of your website and marketing strategies to encourage visitors to take the desired actions. This includes refining your website’s user experience, creating compelling content, implementing clear calls-to-action, streamlining checkout processes, and building trust with your audience through social proof and testimonials.

How can I improve my form conversion rate?

To improve form conversion rates, focus on simplifying and optimizing your forms. Reduce the number of fields to only essential information, use clear and concise labels, provide helpful guidance or tooltips, use inline validation to prevent errors, consider using multi-step forms for longer processes, and ensure your forms are mobile-friendly for users on smartphones and tablets.

How do I drive a higher conversion rate?

Driving a higher conversion rate requires a strategic approach that involves understanding your target audience, providing valuable and relevant content, optimizing your website for user experience, leveraging persuasive copy and design elements, utilizing targeted marketing campaigns, and continuously testing and refining your strategies to identify what works best for your audience.

How to increase conversion rate with SEO?

Increasing conversion rates with SEO involves optimizing your website’s visibility in search engine results pages (SERPs) to attract relevant traffic and then converting that traffic into leads or customers. This includes conducting keyword research to target high-intent keywords, optimizing on-page elements such as meta tags, headings, and content, improving website speed and mobile-friendliness, creating high-quality and engaging content, earning backlinks from authoritative websites, and analyzing data to refine your SEO and conversion optimization strategies over time.

How often should I review and optimize my conversion rate?

It’s essential to continually monitor and optimize your conversion rate as consumer behavior and market trends evolve. Regularly review analytics data, conduct user testing, and stay informed about industry best practices to ensure your website is always performing at its best.

What role does content play in improving conversion rates?

Content plays a crucial role in engaging and persuading website visitors to take action. Create high-quality, relevant content that addresses the needs and pain points of your target audience, and strategically place persuasive messaging throughout your website to encourage conversions.

How can I build trust with my audience to increase conversion rates?

Building trust is key to increasing conversion rates. Utilize trust signals such as customer reviews, testimonials, security badges, and guarantees to reassure visitors that your products or services are trustworthy and reliable.

What are some emerging trends in conversion rate optimization?

Emerging trends in conversion rate optimization include personalization, conversational marketing, interactive content, and leveraging artificial intelligence and machine learning to deliver more personalized and targeted experiences to users.

2 comments

faq November 12, 2023 - 5:47 am

Nofollowed links are stilll links, and they’re
still implied mentions even if they aren’t supposed too count ass valuable links.

GSA Search engine ranker November 13, 2023 - 9:53 am

A backlink is ohly worthwhile if it’s viewed and indexed by engines.

Comments are closed.

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