Every day on the web, more than 90 million blog posts are published. So if you want to stand out from the crowd, it is essential to adopt good practices so that your blog becomes a real visibility tool. Unfortunately for writing the perfect blog post , there really isn’t a magic wand. However, if you are inventive and follow our advice, you will soon become a true expert in web writing.
Creating an editorial line will facilitate the work of creating and writing the content of your professional blog.
Table of Contents
- Think about content quality before SEO
- Take care of the title of your blog post
12 tips for writing a great article title
- 1) Captivate the reader from the introduction of your article
- 2) adopt a writing style adapted to the web
- 3) Remember that the attention on the web is reduced
- 4) SEO: optimize your text for Google
- 5) Choose well the keywords of your article for SEO
- 6) Use the H1 to H6 tags to structure your web content
- 7) Work on your lexical field
- 8) find the right length to write the perfect article
- 9) Don’t forget to optimize your images too
- 10) use video
- 11) Write evergreen content
- 12) Pay attention to legibility and spelling
Think about content quality before SEO
Writing a good blog post, both impactful and exciting, is first of all taking the time to work on your subject. The latter must both be captivating and be based on solid sources. Remember that the articles you write reflect your know-how, your expertise and your professionalism. Increasing your blog traffic online is important, generating a qualified audience even more so.
You have to stop writing for Google, writing to get to position 0, creating articles to be on the front page. It does not work and it is even counterproductive. The only result you will get is an article that looks like any other, that will be lost in a mass of stereotypical content that no one wants to read anymore. Your only obligation is to treat the subject well in depth so that it responds to the Internet users’ web request.
Creating an editorial line and a publication schedule will facilitate the writing work and the continuity of the subjects for the readers.
Now that this basic principle is in place, learn some techniques and tips for writing a quality blog post that will be read and shared by your community.
Take care of the title of your blog post
The title of your blog post is an essential part of web writing. Indeed, it is he and he alone who will push the Internet user to click on your content and not that of another. The title of your article should be as catchy as possible without being touting.
So, your title should be both:
- Visible: placed at the top of your article and perfectly identifiable.
- Concise: it should be short and clearly define what you are going to talk about.
- Storyteller: it must invite reading and make the Internet user want to know more.
- Referenced: your title should contain the keywords that will help search engines index your article.
12 tips for writing a great article title
The art of writing the perfect blog title isn’t just about storytelling. It should of course not contain any spelling mistakes, but it should also follow these few basic rules:
- It must be short (maximum 550 pixels or approximately 70 characters) to be displayed in full in the SERPs;
- It must include at least one of your keywords;
- Your title should accurately reflect the content of your article;
- It is written without any fault;
- It must be eye-catching to push the click;
- Your title must of course be unique (used only once on your website);
- Finally, it is sufficiently detailed for the Internet user to immediately understand the subject.
1) Captivate the reader from the introduction of your article
Reading a blog post is almost like buying an apartment. Everything happens in the first 30 seconds. It is from the introduction of your article that you will hook your readers, put them in suspense, make them want to go further to take them to the end of your subject. Capturing your reader by writing impactful introductions is essential in a content marketing strategy.
The first rule of thumb to write a good introduction is to always write it last, once your article is finalized, structured, organized. This introduction covers the main elements of the article: it announces your subject, it is brief, it gets straight to the point!
You can classically use the good old 5W technique: Who? What? Or ? When? Why? But there are many other techniques for writing a catchy and original headline:
- Use the inverted pyramid: the introduction and the first paragraph should reveal most of the information contained in your article;
- Handle storytelling like no one else: imagine your introduction as a story that you are going to tell people;
- Surprise your readership: start your topic with an anecdote, a wit, a touch of humor;
- Give shocking information in the first few lines: a highlight, a statistic, a number, a quote, etc.
Now that you’re sure you’ve convinced your readers to read your blog post, let’s get down to business. Discover our tips for structuring and writing the content of your article.
2) adopt a writing style adapted to the web
A good blog post is a post that is read to the end. And to be read, it must be perfectly written. But on the web, the rules of writing are totally different from those of the paper press or the book.
Always remember that your article is going to be viewed on a computer screen, iPad, or phone. And it’s no secret that we tell you that on screen you don’t read at all the same way you read in a book or a newspaper.
Internet users tend to pick up the information that interests them. Often, they want to find the answer to their question immediately and they don’t necessarily have time to stay in front of their screen for an hour, as they would with a good book.
Here are some basic writing tips to create effective and efficient web content:
- Structure your article into several paragraphs and sub-parts;
- Use titles and subheadings;
- Never use other people’s content;
- Use short sentences (one sentence = one idea);
- Use a direct style and concise vocabulary;
- Always adapt the tone of the article to your readers, to your target;
- Forget scientific, legal or commercial jargon, think about popularizing your words as much as possible.
- Always be creative.
3) Remember that the attention on the web is reduced
Thanks to techniques resulting from Eye Tracking, some scientists have been able to highlight the reading habits of Internet users. Thus in 2006, Jakob Nielsen succeeded in modeling reading in F.
When a user consults an article or a web page, he will generally scan the entire content, focusing instead on the headings and the beginning of paragraphs. He then tends to scroll, then start over for each game.
It is for this reason that your blog posts should have lots of sub-parts punctuated with titles, subheadings, and bulleted lists that will catch the eye of readers.
4) SEO: optimize your text for Google
And organic referencing in all of this? A good blog post is an article with SEO perfectly in place and, above all, not noticeable. You might not know it, but text optimization is an art that isn’t just about including those famous keywords that will woo Google. Here are some wise and practical tips for incorporating SEO into your blog posts.
If you use a blog hosted on the most used CMS, do not hesitate to follow our advice and the different steps of SEO optimization of a wordpress site.
5) Choose well the keywords of your article for SEO
Today, generic keywords have become so competitive that it is very difficult to rank well on this type of query. To work around this concurrency problem, it is recommended to work on key expressions or long tail keywords.
Let’s take an example :
- Generic word: blog (11,730,000,000 results)
- Key phrase: blog post (4,720,000,000 hits)
- Long tail query: write a blog post (79,600,000 hits)
You vote that the number of results for the generic keyword is almost 150 times that of the long tail query. It will therefore be organicly much easier to position oneself on the latter than on an overly general expression.
6) Use the H1 to H6 tags to structure your web content
Heading tags H1 to H6 allow you to organize your titles in order of importance. Let’s start with the H1 tag, which by default is the main title of your article. It should only be used once and absolutely contain your keyword or keyword phrase.
You will then use the H2 tags for the titles of your paragraphs. You can also organize your paragraphs into sub-sections, using an H3 tag. You will finally prioritize the information even more finely, possibly adding the H4, H5 or H6 tags.
7) Work on your lexical field
In organic referencing today, it is very important to work on the semantics and the lexical field of your subject. To be able to offer increasingly qualitative content to its readers, Google is able to recognize the entire lexical field, as well as the synonyms relating to a keyword or a subject.
It may therefore be interesting, rather than practicing what is called keyword stuffing, to take an interest in the semantic optimization of web content. All you need to do is do a Google search around the semantic field of your subject or use the various online tools available: YourTextGuru, 1.fr…
8) find the right length to write the perfect article
The great debate over the ideal length of the blog post is still not over. While the current trend is clearly towards long format (between 1,500 and 3,000 words) which seems to perform better than other types of content, you should always think about your articles in terms of audience and medium.
Indeed, if your audience is young and 100% mobile, they will not consume the same type of content as an audience of 30-40 years who consults your blog on a computer.
Also, if your article is about a news item or a simple topic that doesn’t require lengthy explanation, you don’t need to write a really long blog post. The risk in this case would be to lose the interest of the reader who would quickly leave the page and increase its bounce rate.
9) Don’t forget to optimize your images too
Finally, here is one last thing to remember. At a time when visual search has taken on an unprecedented scale, do not forget to optimize the content of your images for SEO to make your articles go up in the SERPs. Remember to rename your files and fill in the description and the alt tag of the image, including your keywords if possible. If you do not have the possibility to create your own illustrations, you can obtain images from the most famous image banks.
And there you have it, you now have all the cards in hand to write absolutely compelling, SEO-optimized articles. All you have to do is get to work to make your website a content machine that will both attract a new audience and retain your readers.
Over time, this content will need to be updated in order to remain interesting for readers and retain their SEO powers.
10) use video
Using video in its content brings added value to the reader. The media in general and video in particular make it possible to supplement the usual textual editorial strategy and capture the attention of visitors with more fun video formats.
11) Write evergreen content
Writing Evergreen content means writing informative texts whose information is not obsolete over time. Unlike news articles which are of limited interest and become irrelevant, evergreen content stands the test of time and remains relevant for a long time. They are important to maintain a sustainable content strategy over time.
12) Pay attention to legibility and spelling
The readability and quality of your publications are important to the reader and your brand image. Do not hesitate to use spell checkers to check if errors have crept in your publications and correct mistakes that have escaped your vigilance.