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10 Tips To Promote Your Blog on Social Media

by Editorial Staff

Table of Contents

The social network is now a vital communication channel for companies and brands. It has even become one of the best ways to publicise your blog. But communicating via social media does not improvise me, you will have to put in place a strategy adapted to each platform. Discover our tips to help you promote your blog on social media and thus gain visibility and notoriety.

Why Use Social Media To Promote Your Blog?

Today more than ever, social media and blogging are inseparable and complementary. These have become essential in your marketing strategy. Notoriety, traffic, knowledge of your audience, find out why you should use social media to promote your blog.

promote your blog on social network 2021

Increase Your Business Reputation At A Lower Cost

Facebook, Instagram, Twitter, Tik Tok or Pinterest can become a great showcase for your business. Promoting your blog via social platforms allows you to make yourself known to Internet users, while taking care of your brand image. Of course, on condition that you publish in the right place, at the right time and to the right target.

Thanks to social media, you can easily gain visibility with a much lower budget than on traditional advertising spaces. Indeed, social media are places of expression and free promotion (at least in part) unlike advertising on Google or traditional advertising (display advertising, radio, television, magazines, etc.). They can easily help you improve your business reputation by sharing your expertise.

Get Closer To Your Audience and Start A Conversation

Promoting your blog or brand via social media allows you to get closer to your customers, readers or community. By engaging in conversation with your subscribers, you will be able to learn more about their habits, needs and expectations.

You will be able to test different actions and publications and analyze which ones work and which do not. You will be able to refine the editorial line of your blog so that it answers the questions and the expectations of Internet users. Finally, you will forge a special relationship with your subscribers who can eventually become your best ambassadors and talk about you around them…

Increase Blog Traffic

According to the latest figures published, 4.3 billion people use social networks worldwide. And these are all potential readers for your blog. Promoting business on social media can thus become an incredible lever to develop your national and international audience.

Combined with a good content and SEO strategy, using social media can help find new prospects and build an engaged community. Indeed, the commenting and sharing system offered by most social platforms allows you to spread your message to as many people as possible. Thus, creating content with a high engagement rate and likely to become viral is one of the marketing levers to be explored on social networks…

Best Times to Post on Social Media for Promoting Your Blog

Social media have become the new platforms for communicating and transmitting your company’s messages. They attract a large number of people on a daily basis. However, all businesses have devised social media strategies to highlight their offer. So you need to have a relevant approach to post on social media in the right place at the right time. They are also a great medium for promoting your corporate blog posts .

  • How do you know when to publish?
  • What are the best times to Post on Social Media?

Consider Time Zone For Best Times to Post on Social Media

Time zones for posting on social network
Time zones for posting on social network

Before thinking about your strategy for time to post on social media, the first thing to consider is the time zone.

Depending on your target and your audience, adapt the hours. If you want to reach an international target, you must think about the most relevant times to Post on Social Media.

For example, if your business is selling internationally, one of your customers might stand up when a prospect halfway around the world folds. Take these different factors into account to reach as many prospects as possible.

However, take care of duplicate content and avoid copying and pasting your messages. To remedy this situation, space your posts over 4 time slots to post on social media and change the look and turn of your sentences.

Also, the trick is to think of a continent and not a country. This approach facilitates the implementation of a relevant strategy to promote your blog on social media:

  • For the Americas, be strategic and aim for the East Coast time zone. This brings together New York and Toronto. This increases your chances of being seen by as many people as possible.
  • For Europe, set your strategy on the CET (Central European Time) or UTC + 1 time zone.
  • If you want to touch Asia, the ideal time zone is China UTC + 8. The whole country has the same time zone. Your communication therefore has more reach.

If you want to know more about your target and the schedules, analyze the statistics made available to you directly on your accounts.

5 Strategies For Finding Perfect Time For Your Business To Post On Social Media

Posting is no longer enough to have engagement on social media. You need to know the best times to promote a blog on social media. Be there when your community is online.

The perfect time to broadcast on social network

Create A Persona To Post on Social Media

Before implementing your strategy to promote a blog post and in order to know when to post on social networks, analyze your target perfectly. To do this, create the profile of an ideal customer in line with your offer.

This creation must be done on the basis of several questions:

  • What are their favorite platforms?
  • How much time do they spend on the different channels?
  • What method do they communicate with?
  • What is the schedule of your prospects? Do they have a profession related to digital? Do they log into the platforms only during their break and after work?
  • What problems do they encounter on a daily basis?

These different points allow you to choose the relevant communication channels for your business, but also to know where your ideal customers are.

In addition, knowing the problems of Internet users gives you leads to create relevant and quality content. By being present at the right time in the right place, you will attract their attention.

Analyze Competitors 

Beyond having the same offer as you, your competitors want to reach the same audience as you. To learn more about users, analyze competitor posts. Thanks to competitive intelligence, save time and learn the right lessons.

Take a look at the publication dates, times, style of visuals, photos with the most engagement (comments, likes, shares), etc. Observe all the criteria that you think are relevant and judicious for your business.

Access Statistics To Understand When To Post on Social Media

After numerous updates, social networks highlight statistical data concerning your account, including the percentage of men and women, the age of your audience, the preferred hours…

But, to go further, strategies and tips exist to find the perfect time for your business to post on social networks:

  • While editing a few things, post the same post at different times and days.
  • For 2/3 weeks, completely change your posting habits by being present much earlier or later. After these changes, analyze your statistics and see if your audience is more present.
  • On Facebook, you have the option of targeting the audience based on the message of your post by selecting “limited audience”. With this option, perform a real A / B test.
    • Choose people according to gender, age, city, country, language or even interests.
    • After making your selection, publish your post twice to two similar targets.
    • The only criterion that varies is the time. You are thus able to compare the behaviors according to the chosen schedule.
    • To go further in this test, you can also do it according to the days to post on social networks at the right time.
  • With Google Analytics, you are able to analyze the traffic you are already getting with social networks. Beyond the statistics obtained on social networks, have more in-depth data at your disposal. Go to the “Acquisition” menu then “Traffic”. By clicking on the “social” line, you can select the platform you want. After filtering based on the information you want to get a table with the network, the day and the number of visits is displayed.

Look At The Comments 

Comments are a great indicator for understanding when consumers are available to interact with your posts. Indeed, with this measurement, you are able to understand whether prospects have more time at lunch or at the end of the day.

Adapt your approach according to your audience and professions. Some people working in the digital field may be connected and able to comment on posts during the day. This analysis must be done on your accounts, but also on those of your competitors. With these approaches, understand when to post on social media.

Test New Approaches 

Beyond the analyzes performed, the results vary depending on your audience and your offer. To be in line with the needs of your target, do tests such as:

  • Early in the morning (between 6 and 7 a.m.) or
  • In the evening (after 10 p.m.).
  • Don’t overlook the 10 a.m., 12 p.m. or 4 p.m. breaks.

However, this data depends on the profession of your ideal client.

Moreover, all of these approaches will only bear fruit if you post regularly. Without data, it is impossible to make a relevant analysis of your results. Indeed, they cannot help your strategies if you have two publications per week, or even per month. Use consistency and organization to get the most accurate results possible.

Best Times to Post on Social Media According To Media And Your Target

Post on social media | promote your blog on social network 2021

The strategies to post on social networks for B2B and B2C communication are different. Depending on your target and your audience, adapt your approach and the publication schedules to promote your blog.

Best Time To Post On Social Media For B2B Target

There has been a lot of analysis done to find the best time to post on social media, regardless of your industry.

Best Time To Post OnTime Frame
FacebookTuesday, Wednesday and Thursday 9 a.m. to 2 p.m.
TwitterMonday or Thursday, 9 a.m. to 4 p.m. There is still a peak in attendance between 11 a.m. and 1 p.m.
InstagramMonday to Friday, noon to 1 p.m..
LinkedInFrom 7 a.m. to 8 a.m., from 10 a.m. to 11 a.m. and
from 5 p.m. to 6 p.m.
more precisely at 9.45 a.m., at 10:45 a.m., at 12:45 p.m. and at 5:45 p.m.
Best Time To Post On Social Media For B2B Target

Best Time To Post On Social Media For B2C Target

The B2C approach is different than the B2B one. Indeed, to reach this target, you must take into account the consumption habits of Internet users.

Best Time To Post OnTime Frame
FacebookMonday, Tuesday and Wednesday at noon.
On weekends, mail between 12 p.m. and 1 p.m….
on Thursday and Friday, choose the time slot between 1 p.m. and 4 p.m.
TwitterFrom Monday to Wednesday at noon.
All other days of the week, the ideal is 12 p.m. to 3 p.m. and 5 p.m. to 6 p.m.
InstagramMondays from 7 p.m. to 10 p.m.,
Other days between 8 a.m. and 9 a.m. or from 5 p.m. to 6 p.m.
LinkedInif you are a company with a B2C approach, you are more likely to reach your target on Monday and Wednesday.
Best Time To Post On Social Media For B2C Target

These hours are of course to be adapted to your target, your offer and your sector of activity.

Best Time To Post On Pinterest 

Pinterest is an excellent social network for increasing the number of visits to your website and the impact on Internet users. During the week, it is best to post between 8 p.m. and 11 p.m. People are looking for more inspiration after eating or during the evening.

However, the ideal is to be present on Saturday and Sunday. These moments of rest are conducive to discovering new content and thinking about projects.

During working hours, people are not active. To post on social media, avoid this time frame. You risk having a low engagement rate.

Best Time To Post On YouTube 

YouTube videos have a strong impact on engagement, as they arouse the interest of Internet users. Quick and easy to view, it’s a great way to get your message across. To gain visibility thanks to this platform and publish on social networks, publish your video in the early afternoon between noon and 4 p.m. Indeed, Internet users watch this type of content more at the end of the day. But, to be visible at that time, your video must be indexed in the evening.

During the weekend, prefer the publication in the morning around 9/10 a.m. Thursday and Friday are two perfect days for your strategy to be successful. On weekends, the platform receives a large number of visits.

Best Time To Post On Tik Tok

Tik Tok has become an essential social network, especially during confinement. Easy to use, the videos on this social network generate significant engagement.

Users generally log in every day to find out what’s new. However, they take place more in the evening between 8 p.m. and midnight. Take this schedule into account to publish your video content and send your message.

To post on social networks, take into account different criteria including hours and days. In fact, to develop your business, be present in the right place at the right time. Base your social media strategy on the statistics of your accounts to stand out from the competition and meet the desires of Internet users.

The List of The Main Social Networks To Promote Your Blog

Social media and blogging take an important place in the daily life of consumers. Whether you want to take a B2B or B2C approach, these social platforms have many advantages for the development of your business. The creation of a strategy to promote your blog on social media and the distribution of blogs on social networks can be done on all of these platforms, provided you take into account the habits of your target and your audience.

promote your blog on social network 2021 | list of social networks

39 General Social Networks To Promote Your Blog Online

  1. Facebook: one of the essential social networks; With around 1.60 billion monthly active users, Facebook is by far the most used social network worldwide.
  2. QQ; Chinese social network, QQ is an instant messenger with more than 850 million users.
  3. QZone; QZone, Every month, this social network has 650 million active users, is a Chinese social network that allows you:
    • To send some pictures
    • Listen to music
    • Write texts for your site
    • Watch videos
    • Access accessories to personalize your online presence
  4. Instagram; is one of the social networks of the moment. Belonging to Facebook, the use of the Instagram social network is based on the sharing of photos and videos.
  5. Baidu Tieba; Popular under the name Postbar, Baidu Tieba is a social network created by the Chinese Baidu. It is a network of forums linked to the search engine of the same name. Create discussion groups on a specific topic or join existing discussions.
  6. Twitter; The social network counts 320 million active users. To adapt to the development of online commerce, you also have the opportunity to promote your blog and highlight your business.
  7. App.net; This platform has many similarities with Twitter.
  8. Tumblr; This blogging platform has been owned by Yahoo since 2013. You can search and publish various content such as text, photos, quotes, links or even videos. Personalize your account to highlight your brand image and promote your products.
  9. Snapchat; Chat with your friends on Snapchat using pictures or videos.
  10. Medium; This social network appeals to your creativity and your desire to write.
  11. Whisper; Depending on your mood and your desires, post photos with text on the Whisper social network. Unlike other platforms, communicate anonymously.
  12. Sina Weibo; Popular in China, Sina Weibo is a blogging social network that attracts 225 million active users.
  13. VK; Also known as VKontakte, it is one of the most used social networks in Russia.
  14. Reddit; On this platform, publish the content you want.
  15. FlipBoard; FlipBoard brings together several social networks. It gives Internet users the freedom to choose their favorite feeds on news sites and all networks.
  16. SlideShare; Create and share presentations with SlideShare. With this technique, diversify the shape of your content and reach more people.
  17. YY; Chat in groups thanks to the Chinese social network YY. Supporting over 100,000 connections in the same conversation, it is possible to organize presentations with multiple people.
  18. Taringa; Popular in Latin America, Taringa makes it possible to share your daily life with the people who follow you. You can highlight photos, videos or even direct.
  19. Tagged; Based on friendship and romantic relationships, Tagged gives you the possibility to talk with other internet users and to organize games or debates.
  20. MySpace; Based on music, the MySpace social network brings people together around a particular style of music.
  21. Badoo; To meet people, Badoo is the social network to use. Available in 200 countries, find user profiles close to your location.
  22. StumbleUpon Access various web pages, images or videos through the StumbleUpon social network.
  23. OvensQuare; Depending on your geolocation, find all the popular places with the FoursQuare social network.
  24. Diaspora; Close to the use of Facebook, the Diaspora social network is distinguished by 3 criteria:
    • Choose the server to store the data
    • Have the desired identity, be free to choose who you want to be
    • Decide who can access your personal information
  25. Ello; Ello offers several options: create an account, subscribe, publish and view the posts of other users.
  26. MeetMe; MeetMe is the old myYearbook. Although the name has changed, its primary goal remains the same: to meet new people to create friendships.
  27. Twoo; Targeting young people, the Twoo social network is available in 55 languages.
  28. Meetup; To interact with people who have the same interests as you, the Meetup social network is for you.
  29. Skyrock (Skyblog); This French social network available in 6 languages ​​makes it possible to:
    • Create a profile
    • Develop a blog
    • Exchange messages
  30. Delicious; Save and share your favorite internet pages using the Delicious social network. Its use is facilitated by keyword tags.
  31. Kiwibox; Created for young adults and teenage girls, the Kiwibox platform provides targeted tips. Share your skills, your interests, your photos, your daily life…
  32. Movim; The Movim social network is an open source solution. Complete your profile, add your contacts to expand your community and chat. You can do this through documents, photos, videos or even articles.
  33. Mastodon; Created in 2016, the Mastodon social network makes it possible to publish messages which they nickname “pouets”.
  34. Scoop.it!; Imagine your newspaper online with scoop.it. Internet users can read different content, keep it or classify it by categories.
  35. Tik Tok; Through short video content, Internet users can be entertained on Tik Tok.
  36. Yahoo Questions / Answers; Ask all your questions or share your advice on the Yahoo Questions / Answers social network.
  37. Quora; Through the use of the Quora social network, have the freedom to ask any questions you want.
  38. Askfm; Answer the questions of Internet users thanks to Askfm. It is one of the most used social networks in terms of questions and answers.
  39. Linkedin; LinkedIn is one of the most well-known social networks in the professional field. Take advantage of your knowledge to promote your blog.

5 Social Networks Around Social Media Blog

  1. Xanga; Host your photos on Xanga. With millions of people, this social network gives you the opportunity to social media blogging or highlight your photo creations.
  2. Solaborate; Created for technology social media blogger professionals, this collaborative social network connects all the people in this field of activity.
  3. Plurk; Send messages or links through the Plurk micro social media blogging app. Up to 210 characters long, the messages sent make it possible to create a link between the different users. It is mainly used in Taiwan.
  4. LiveJournal; Available in 31 languages, this social media blogging network gives you the opportunity to create a blog or write your thoughts in a digital diary.
  5. Bebo; Mainly widespread in English-speaking countries, Bebo is a social media blogging network that gives you the opportunity to create a social blog, send photos to your loved ones and discuss the themes you want.

10 Smart Ways to Promote Your Blog on Social Media

Now that you understand the value of social media to promote your blog, learn how to use the different platforms. Here are 10 Smart Ways to Promote Your Blog on Social Media and tips for communicating via Facebook, Pinterest, Twitter, Instagram or TikTok.

promote your blog on social network 2021

Way # 1: Adapt Your Message According To Target and Social Networks

Each social network has its own codes and a well-defined audience. It is for this reason that you should not post the same content on Facebook, Instagram, Tik Tok or Twitter.

Always adapt your formats according to the platform and the target:

  • Twitter: 280 character messages in touch with current events and use of hashtags. For all.
  • Facebook: favor visual posts with photos or videos intended for the general public.
  • Instagram: publication of engaging photos and stories for a young audience (16-35 years old)
  • TikTok: playful and inventive videos for a young audience (16-24 years old)
  • Pinterest: publication of visual pins with a link to your blog
  • Linkedin: BtoB network

It’s up to you to define which social platforms best match your goals and target. Promotion on these media can help increase traffic and sales to your e-commerce site.

Way # 2: Add Share Buttons To Your Blog

To promote your blog via social networks, consider incorporating share buttons on your website. These call-to-actions must be perfectly visible and practical to use.

Many plugins allow this functionality to be automatically integrated into all the pages of your website. Always remember to personalize the call-to-action with a small message addressed to your readers.

Remember, the more shares you generate on your articles , the more trust your readers will gain. Indeed, an article shared hundreds or thousands of times is a guarantee of trust and quality.

Way # 3: Embed Social Media Timeline on Your Blog

In the sidebar of your blog, add timelines for the different social networks you use, without overdoing them. Many plugins allow you to display the latest tweets, Facebook posts or your Instagram photos.

Your readers can also subscribe directly to your various social networks by simply clicking on a button integrated into the plug-in. Remember that being active on social networks inspires confidence.

Way # 4: Produce Creative Content

To promote your blog and make yourself known on social networks, it is not enough to publish your content while waiting for it to happen. In addition to creating articles, visuals, infographics or videos with high added value, take a look at what is being done in others. Do not hesitate to share interesting content from other pages or profiles in your theme.

Social media is a formidable field of experimentation in perpetual evolution. Do not hesitate to constantly follow the news of the sector and especially to be creative, by constantly testing new formats. Your Social Media Optimization strategy should not be confined to best practices for success on social networks. Dare to assert your style and claim your difference to stand out from the crowd!

Way # 5: Ask Your Audience To Share Your Content

Never be afraid to ask your fans to share your blog posts in their network. Each post on social media must be accompanied by a call-to-action to encourage your readers to relay your content. Just add a little “share this article” or “comment on this post”.

You can also interact with your followers on an individual basis. To do this, you just need to use the direct messaging service integrated into social networks. This practice can be tedious, but you will normally get good results. Be careful, however, not to overdo it. Some users hate this process. Always be sincere in your words and avoid having too much of a sales pitch from your first message.

Way # 6: Invite Your Subscribers To Participate

Are you familiar with User Generated Content, this content strategy that consists of inviting your subscribers to co-create content for your brand or your blog? It’s a fun and very effective strategy to get people talking about you and increase the size of your audience. Many brands such as Oasis, Hachette Tourisme or even Starbucks use this leverage to make people talk about them.

Take Starbucks for example. Every December, the American firm launches the #RedCupContest on Instagram. Internet users are invited to share their best photos of their cup of coffee, with a chance to win a gift.

Way # 7: Connect With Influencers To Promote Your Blog

The influence marketing can be a really interesting way to expand the audience of your blog. Indeed, influencers are often excellent relays for disseminating your content and offers to users of social networks.

Do not hesitate to ask bloggers to offer them a partnership. This can take different forms, such as:

  • Offer them to test your offer or your products;
  • Solicit them as part of a guest blogging campaign;
  • Offer them to become an ambassador for your brand.

To work with influencers , consider doing some scouting work upstream and selecting bloggers in your field. Do not hesitate to choose personalities whose editorial line and universe are similar to yours.

Way # 8: Create an Editorial Calendar For Social Media

To successfully promote your blog on social networks, you must put in place a real SMO strategy. This involves the definition of a clear editorial line for each social platform and the establishment of a publication calendar.

Indeed, publishing content on Facebook, Instagram or Twitter is not done at random. You can surf current events, publish content adapted to the season or create articles that resonate with major festivals and annual meetings.

Way # 9: Automate your social media

Many digital tools like Buffer, Hootsuite or Later allow you to plan your publications on different social networks. Indeed, all community managers will tell you: managing social media posts is extremely time consuming.

Also consider using web or mobile apps like Canva, Unfold, or PicMonkey. They help you create your publications on the different platforms, from a library of thousands of templates, to personalize in a few clicks. An invaluable time saver for the content manager!

You will have to make sure to respect the sizes of the images in order to distribute your ads on social networks.

Way # 10: Always Be Proactive

Don’t just relay your new blog post every week. On social media, you need to be proactive and take part in conversations. Target discussions that touch on topics related to your business. Bring your expertise and give visibility to your brand by increasing your credibility.

Likewise, be very responsive to comments, opinions and remarks made on your articles and posts. Respond quickly and sincerely, even with bad comments. Reacting quickly to questions and criticism is the best way to maintain your online reputation and avoid that famous bad buzz that all brands dread.

Now that you understand the value of integrating social media into your blog’s marketing strategy, all you have to do is take action. However, if social networks remain a very effective way to make yourself known, your social media strategy must be combined with other levers such as SEO, SEA and content marketing for example.

Conclusion: Amplify Your Blog’s Reach with Social Media Promotion

In the vast landscape of the internet, social media stands as a powerful ally for bloggers seeking to expand their audience reach and engagement. As we conclude our exploration of promoting your blog on social media, it’s evident that these platforms offer unparalleled opportunities for connection, visibility, and growth.

By leveraging the unique features and functionalities of each social media platform, bloggers can strategically promote their content to targeted audiences, foster meaningful interactions, and ultimately drive traffic back to their blogs. Whether it’s sharing blog posts, engaging with followers, or participating in relevant communities, social media promotion is a cornerstone of successful blogging in today’s digital age. So, embrace the power of social media, experiment with different strategies, and watch as your blog’s influence and impact soar to new heights. Happy promoting!

FAQs: Promoting Your Blog on Social Media

Which social media platforms are best for promoting my blog?

The best social media platforms for promoting your blog depend on your target audience and content niche. However, popular platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and TikTok are commonly used by bloggers to reach and engage with their audiences.

How often should I post about my blog on social media?

The frequency of posting about your blog on social media depends on the platform and your audience’s preferences. Aim for a balance between promoting your blog content and sharing other relevant content to keep your feed engaging and varied. Posting a few times a week is generally a good starting point, but you may need to adjust based on your audience’s response and engagement metrics.

What types of content should I share on social media to promote my blog?

Share a variety of content types on social media to keep your audience engaged and interested. This can include links to your latest blog posts, behind-the-scenes content, polls and surveys, user-generated content, relevant news and articles, and interactive content such as videos, infographics, and quizzes.

How can I grow my following on social media to increase blog promotion potential?

Growing your following on social media takes time and effort, but there are several strategies you can employ to attract more followers. This includes engaging with your audience by responding to comments and messages, posting consistently, collaborating with other bloggers or influencers in your niche, using relevant hashtags, running contests or giveaways, and promoting your social media profiles on your blog and other platforms.

Should I use paid advertising on social media to promote my blog?

Paid advertising can be an effective way to promote your blog on social media and reach a larger audience. Platforms like Facebook, Instagram, and LinkedIn offer advertising options that allow you to target specific demographics, interests, and behaviors. Consider experimenting with paid advertising once you have a solid understanding of your target audience and content performance on social media.

How can I track the effectiveness of my social media promotion efforts?

Use social media analytics tools provided by each platform to track key metrics such as reach, engagement, clicks, and conversions. Google Analytics can also help you track traffic from social media to your blog. Monitor these metrics regularly to evaluate the success of your social media promotion efforts and make data-driven decisions to optimize your strategy.

How do I advertise my blog on social media?

Advertising your blog on social media involves creating paid advertisements that promote your blog content to a targeted audience. Platforms like Facebook, Instagram, and LinkedIn offer advertising options that allow you to target specific demographics, interests, and behaviors. You can create ads that drive traffic to your blog posts, promote your blog’s social media profiles, or encourage users to sign up for your email list.

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