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SEO – Search engine optimization: the process of making your site better for search engines. you can find articles on how to use our plugins, plus posts on content SEO, technical SEO, WordPress, social media, and much more..

seo competitive analysis

Competitive SEO Analysis: How To Do it Right?

Have you noticed that before entering the ring, boxers first study the combat tactics of their opponents? This allows them to know their strengths and weaknesses in order to then establish the best strategy to defeat them. Competitive SEO analysis works the same way....
major google algorithms

Do you know Google algorithms?

Every day we use Google, but have we ever wondered how it manages to display the results of our queries? How does he select which pages to list on the first page of the SERPs? How does he classify all the sites on the web? There is of course SEO, but...
What is a canonical url?

What is a canonical url?

The canonical url is a jargon well known to webmasters and html professionals. Its use is strongly recommended in certain cases, but before that, what is it for and when should it be used? Find out all you need to know about it, because it positively influences the...
importance of SEO for website success

The importance of SEO for website success

Whatever your industry, when it comes to running a business, it's impossible not to have competitors. In the physical world, your competitors are those who offer the same activities. It is easier to fight against them since you stay in your chosen field. On the web,...
Bounce rate: how to reduce it?

Bounce rate: how to reduce it?

In terms of SEO, various indicators or KPIs are to be considered to determine the quality of a site and improve its visibility. Among them include the "bounce rate". It is often underestimated and yet it allows us to self-adjust in order to be better indexed by search...
choosing-the-best-seo-agency

What is an SEO agency?

An SEO agency is a company that essentially manages the SEO of websites in order to improve the results of their content (pages, blog articles, product descriptions, etc.) on search engines (SERP) such as Google, Bing, or Yahoo and thus generate...
local-seo-services-company

Local SEO: how to improve it?

Today, 60% of web searches are carried out on mobile and according to Google, 40% of Internet users choose the smartphone for their shopping experience. Banking on the local SEO of your business or your store is therefore essential! Often overlooked by...
Improve the visibility of a company on the internet

Improving visibility of a company on internet

Increasing the visibility of your company on the internet is essential to generate prospects and get noticed: specific to the digital communication of a company, a website is the first tool to be favored. Although other media exist to improve its visibility such...

Improve your SEO Thanks to a Netlinking Strategy!

Netlinking, also called “link building” is an SEO technique aimed at showing the popularity of your website to search engines, and particularly to Google, which represents around 95% of searches in France. Concretely, it is about a set of inbound organic links...
increase your blog traffic

How to increase your blog traffic and visibility?

When a business develops its presence on the web through the creation of a business blog, the goal is to be seen and to increase the traffic of its blog. Indeed, to face the competition and the many sites on the internet, you have to create content. This allows you to...
best tools for finding relevant keywords

6 best tools for finding relevant keywords

To promote a content or a site to search engines, focusing on SEO is essential. It guarantees good visibility and better positioning in the search results pages. In this context, several techniques and tips exist including the use of relevant keywords. How do you...
SXO strategy

SXO: the improved version of SEO 2021?

When we talk about SEO, SEA and website, we immediately think of SEO and this, and rightly so, since it is the latter that allows webmasters to increase the visibility of their site. Lately however, it seems that SEO has reached its limits as an improved version has...
what is sem?

What is Search Marketing (SEM) in 2021?

Any company wishing to make itself known on the web must do everything to increase its visibility. To do this, Search Marketing is a must. What is it and why is it essential for your communication strategy? Answers to the following… What is Search Marketing? Search...
toxic backlinks

How to get rid of toxic backlinks in 2021?

A backlink is a link from another site that points to one of the pages on your site. When it comes to SEO, having it is essential because it increases traffic to the page pointed to. The only concern is that not all backlinks have the same power. Others are even toxic...
improve pinterest visibility

How to gain visibility on Pinterest?

Alongside the giants Facebook and Instagram, Pinterest is keeping a low profile, but that doesn't mean it should be neglected. Indeed, its use provides many advantages such as strengthening the visibility of its site. Even if this social network is...
instagram marketing

Instagram: 8 tips to increase Brand visibility

For average Internet users, social networks are used to stay connected with the rest of the world. For professionals, these are now essential tools to increase their online visibility, but you still have to know how to use them well. If you're not sure...
seo mistakes

10 content writing fatal SEO mistakes

To become a good web editor, it is essential to respect several criteria specific to organic seo. This is also the case for companies wishing to build their internal content production team, using the best practices explained on this page . They must indeed rely on...
choose the best web hosting to optimize your organic referencing (SEO)

How to choose best SEO optimized web hosting

Optimising websites for search engines is now more than ever a major digital issue. Do you have the article on SEO training tools? Now, let's see in detail how the choice of a web host can impact your SEO. Website owners tend to focus on on-page...
seo checklist

SEO 2021: golden rules of organic seo

Do you want to increase the visibility and traffic of your website without going through paid advertising? SEO (Search Engine Optimisation) brings together a set of practices that help you improve the ranking of your site in the organic results of search engines....
pillar content strategy

Consolidate your SEO strategy with pillar content

61% of marketers say growing their SEO presence is their top priority for inbound marketing projects (Source: Hubspot). Google's algorithms are regularly updated every year, so nothing ever seems to be taken for granted in SEO, and marketers understand that their...
Competitive SEO Analysis: How To Do it Right?

Competitive SEO Analysis: How To Do it Right?

Have you noticed that before entering the ring, boxers first study the combat tactics of their opponents? This allows them to know their strengths and weaknesses in order to then establish the best strategy to defeat them. Competitive SEO analysis works the same way....

Do you know Google algorithms?

Do you know Google algorithms?

Every day we use Google, but have we ever wondered how it manages to display the results of our queries? How does he select which pages to list on the first page of the SERPs? How does he classify all the sites on the web? There is of course SEO, but...

What is a canonical url?

What is a canonical url?

The canonical url is a jargon well known to webmasters and html professionals. Its use is strongly recommended in certain cases, but before that, what is it for and when should it be used? Find out all you need to know about it, because it positively influences the...

The importance of SEO for website success

The importance of SEO for website success

Whatever your industry, when it comes to running a business, it's impossible not to have competitors. In the physical world, your competitors are those who offer the same activities. It is easier to fight against them since you stay in your chosen field. On the web,...

Bounce rate: how to reduce it?

Bounce rate: how to reduce it?

In terms of SEO, various indicators or KPIs are to be considered to determine the quality of a site and improve its visibility. Among them include the "bounce rate". It is often underestimated and yet it allows us to self-adjust in order to be better indexed by search...

What is an SEO agency?

What is an SEO agency?

An SEO agency is a company that essentially manages the SEO of websites in order to improve the results of their content (pages, blog articles, product descriptions, etc.) on search engines (SERP) such as Google, Bing, or Yahoo and thus generate...

Local SEO: how to improve it?

Local SEO: how to improve it?

Today, 60% of web searches are carried out on mobile and according to Google, 40% of Internet users choose the smartphone for their shopping experience. Banking on the local SEO of your business or your store is therefore essential! Often overlooked by...

Improving visibility of a company on internet

Improving visibility of a company on internet

Increasing the visibility of your company on the internet is essential to generate prospects and get noticed: specific to the digital communication of a company, a website is the first tool to be favored. Although other media exist to improve its visibility such...

Improve your SEO Thanks to a Netlinking Strategy!

Netlinking, also called “link building” is an SEO technique aimed at showing the popularity of your website to search engines, and particularly to Google, which represents around 95% of searches in France. Concretely, it is about a set of inbound organic links...

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