Home Content Marketing Start Blogging Today: 13 Easy Steps Guide

Start Blogging Today: 13 Easy Steps Guide

by Editorial Staff

Table of Contents

Are you ready to dive into the exciting world of blogging? Whether you’re passionate about sharing your expertise, connecting with others, or expressing your creativity, starting blog is a fantastic way to make your mark online.

starting a blog does not necessarily require creating a complete and dedicated site.

On the WordPress CMS for example, a page dedicated to your professional blog may be sufficient. No need to redo everything (unless you want to, but it’s a whole different project).

If you don’t have a website yet, the first step is to get a domain name that matches your business name. Then you create the site with a dedicated page or you create a site dedicated to the promotion of your know-how.

In this beginner-friendly guide, we’ll walk you through the easy steps to start a blog today. From selecting a niche to setting up your platform and publishing your first post, we’ll provide you with all the essential information you need to kickstart your blogging journey effortlessly. So, let’s embark on this adventure together and start blogging today!

What Is A Blog?

A professional blog can be a site dedicated to a subject, a theme, or a page on your website, dedicated to what you want to say on a recurring basis. In terms of format, it allows many articles to be published, unlike a standard website page.

For each article, you will define a subject, a visual, a title and one or more keywords. You integrate videos or infographics.

  • Starting Blog is the opportunity to speak out about your profession or business
  • Who better than you to talk about your know-how?

Your website represents your business online and allows you to be visible. In the same way that you will see your customers to present them your new products, you must bring your site to life by starting a blog. You know your customers and know how to talk to them: do the same with those who do not yet know you, go and meet them.

Why To Start Blogging?

There are many advantages to start a blog:

  • Demonstrate and promote your expertise,
  • Provide content on your business,
  • Engage in contact with your customers, prospects,
  • Maintain the link by communicating on your latest articles through newsletters
  • Gain new subscribers,
  • Generate traffic to your website,
  • Be aware of new developments in your market thanks to the monitoring that you are going to set up
  • Create an image of specialist in your sector.

Starting a blog allows you to show that you know your business and your market, that you are aware of developments and innovations. In short, that you are up to date. You don’t need to be a speaker for that

start a blog

You already have the speech and the arguments. What you are missing is a methodology to put them forward by writing them for the web. It can be learned, it takes work, time and resources, but it’s a nice unifying project for your team.

Your customers are sensitive to novelty: be up to date and show that you have mastered new uses.

start a professional blog

Keeping your blog professional will update your site by bringing it news, in the form of information, content, or event. This is important:

Google bots prioritize sites that contain changes. When they are on your site, it is indexed and appears in search results. Thus, the more you bring new features to your site, the more it is seen, and goes up in SEO.

In terms of visibility and notoriety, this is a considerable asset: your prospects will seek information online by typing in keywords. But these correspond to your profession. The more they are integrated into your site, the more likely you are to appear in the search results. And who says Business Prospect, or notoriety depending on what you are looking for.

We have seen why to start a blog, now we will talk about how do you start a blog.


How To Start a Blog: 13 Basic Steps

Are you ready to share your passion, expertise, or creativity with the world through blogging? Starting a blog may seem daunting at first, but with the right guidance, you can embark on this exciting journey with confidence.

In this comprehensive guide, we’ll walk you through the process of starting a blog in 13 easy steps. From defining your niche to promoting your content and beyond, we’ll cover everything you need to know to make a blog website and grow a successful blog. So, if you’re ready to take the plunge into the world of blogging, let’s dive in and get started!

Step # 1: Preparation, Define Your Niche

In this first step of starting a blog:

  1. It is a question of defining what will be the added value of a professional blog in your strategy.
    • Who we are talking to?
    • Who are your personas (target customers) and
    • How to reach them?
  2. You then establish an editorial charter. This will define the drafting rules, the tone, the format, who writes, how often, and who publishes (with you internally or via a service provider).
  3. Take some time to reflect on your interests, passions, and areas of expertise. Consider what topics you’re knowledgeable about and what you enjoy writing about. Your niche should be specific enough to target a particular audience but broad enough to provide ample content ideas.

In the continuity, you define niche subjects that you wish to approach. These can be:

  • The origin of the company, its positioning, its evolution,
  • Why you chose to speak via making a blog,
  • What are the topics and events to know about your market,
  • It is also an opportunity to highlight the manager, a specialist, a new employee,
  • Everything about your expertise.

Ideally, write a list of blog titles. Then make sure you have one or two written up ahead of time. Don’t have any ideas at the moment? Take a tour of your employees, they most likely have things to say:

  • sales people know the sector and prospects to attract
  • production knows how to provide the appropriate service / product
  • the sales administration masters the follow-up after the sale etc.
  • the leader knows the competitors, the market, he also has a story to tell.

Your company has a history, a life, we are going to talk about it, there will be plenty of topics. Defining the content of a professional blog is a team effort.

starting a blog can seem overwhelming. It is true that you have to be regular, but your job may not require weekly articles: 1 per month or per quarter are quite possible. What is important in your strategy is to be consistent and have things to say.

This done, you will create an editorial calendar containing the subjects and dates of publication, key moments of the company, an anniversary date, the launch of a product, participation in a trade fair, etc.

This first step is essential in starting a blog: it must reflect the DNA of your company.

Infographics on Steps To Start Blogging Website
Infographics on Steps To Start Blogging Website

Step # 2: Select a Blogging Platform

Research different blogging platforms to find one that aligns with your needs and goals. WordPress is a popular choice for its flexibility, customization options, and extensive plugin support. Blogger is another user-friendly option, especially for beginners, while Wix offers drag-and-drop website building tools.

Step # 3: Choose a Domain Name

Your domain name is your blog’s web address, so it’s essential to choose one that reflects your blog’s topic and brand identity. Aim for a domain name that is short, memorable, and easy to spell. Consider using keywords related to your niche to improve search engine visibility.

Here is our guide in detail on Create Your Ideal Domain Name: Tips & Inspiration.

Step # 4: Set Up Hosting

Hosting is where your blog’s files are stored and accessed by visitors. Look for a reliable hosting provider that offers good uptime, security features, and customer support. Popular hosting providers include Bluehost, SiteGround, and HostGator. Choose a hosting plan that suits your needs and budget.

Here is our guide in detail on Choosing the Best SEO Web Hosting: 11 Tips & Tricks.

Step # 5: Install and Customize Your Theme

Once you’ve chosen a blogging platform and set up hosting, it’s time to select a theme for your blog. Your theme determines the overall look and layout of your blog, so choose one that reflects your brand and appeals to your target audience. Customize the theme’s colors, fonts, and layout to create a unique and visually appealing design.

  • If your site is on WordPress you can add a specific page for the blog. It will be titled as you wish: blog, news, actualities etc.
  • If you don’t have a site, now is the time to look for a wordpress theme you like and allow you to customize it.

It is recommended to take a paid theme, free themes are more vulnerable to attacks. As far as I’m concerned, I tested 3 free themes before choosing the one that suited me the best, then I took the paid version.

Make sure it is suitable for mobiles and tablets (responsive design)

  • Spend some time getting started with your solution: how to create an article, insert an image, install the right extensions.
  • At the same time, take a look at the royalty-free image sites, to have a few under your belt. Pexel, Pixabay, Unsplash are rich in resources.
  • Learn the basics of writing on the web: minimum article size 300 words, order of titles H1 / H2 .., how to place keywords, what visuals to use to illustrate. Check Your Blog / Page Size With Seo Tools.
  • Use tools to help you choose your keywords: sometimes those we think of are not those sought by Internet users. Google Trends, or Answer the public are valuable aids.

Create Essential Pages

Essential pages such as an About Me page, Contact page, and Privacy Policy are important for establishing trust with your audience and providing essential information about your blog.

  • Your About Me page should introduce yourself and explain what your blog is about.
  • Your Contact page should provide contact information or a contact form for readers to reach you.
  • Your Privacy Policy should outline how you collect, use, and protect user data.

Step # 6: Diffusion On Your Site, Social Networks

Your articles are published or about to be published, now it’s time to communicate on them. For this you have three options.

  1. Link your website directly to social media, so that when you post a new post, it will also be posted on company account pages.
  2. Use a multi-network distribution platform. You can thus program several communications in parallel, delayed, multiple times. Buffer, Hootsuite, crowdfire or swello do it very well.
  3. Set up an emailing solution to send your articles in a newsletter.

In order to see the scope, create an excel table in which you will indicate your KPIs (metrics) for each article, number of views, read, share, like, open rate, click rate. This will allow you to have a perspective on your publications and those that are the most successful.

Step # 7: Setting Up A Newsletter

Choose the subjects on which you want to communicate with customers, prospects and partners: your latest blogs, a trade show, the organization of an event.

  • Decide to send it to your entire customer-prospect base or segment it according to the subject.
  • Create your design based on your own graphic charter or choose a theme.
  • Send then watch the tracking numbers. This will also give you a good indication of which topics have generated the most interest among your subscribers.

In parallel, analyze the visits to your website with google analytics :

  • how many new visitors have come to my site?
  • How much by the newsletter, and how much by social networks?
  • And where do they come from geographically?
  • How old are they, what articles have they read?

You tell yourself that it’s not for you, that it’s not your job, that it’s complicated… it’s understandable. I am asking you a question: who other than you can best talk about your company? You are a specialist in your activity, say it, show it.

Your job is your expertise: promote it on the company’s blog. 

Step # 8: Align Sales and Marketing

Commerce and Marketing are closely linked. In order to optimize the sales of the company, it is necessary to define a common strategy. This will establish objectives allowing progress in the same direction. Getting teams to work together, identifying needs, writing relevant content, these are the new things for successful companies. Setting up a content marketing strategy is the assurance of a coherent approach.

How to do? By communicating to begin with. Marketing is in a good position to write relevant content tailored to your market. However, salespeople are in contact with your prospects and customers, they know the field.

Step # 9: Plan Your Content Strategy

Place all of the company’s players around the table in order to have the same vision of its strategy and its challenges. What is the company’s image, what is its added value, how does it respond to your customers’ issues?

Define together the approach and the discourse, the user journey on your website to support your visitors.

content writing strategy for starting a blog

Is your business the prettiest, your products the best, and you want the whole world to know about it, not just your family and friends?

Content marketing  is for you! This is any information to share about your company, your products (the best in the world), and your market. It is not complicated to set up, however it can be expected. It’s called Content Marketing.

The more you communicate, the more visible you are, and your notoriety increases.

Your customers are like you: they go looking for information online. Make it accessible, understandable and consistent to facilitate the act of purchase.

One of the most important lessons to stress is that content cultivates a relationship between a salesperson and a prospect as it is the conduit for establishing trust and rapport with them.

“Sales professionals should be directly connected to their buyers in ways that Marketing is not,” says Koka Sexton, the global industry principal at Hootsuite.

“When research shows that over 60 percent of buyers went with the vendor who had the best content the need for salespeople to understand content marketing and how it supports the active sales cycle is one of the most important things for them to wrap their heads around.”

Define An Editorial Line:

This is our guideline, the common thread of our communication. We find there: our objectives ( why do marketing content ), to whom we are addressing, in what format, how often, what tone we use, what we say, or not,… In short how we position ourselves, and who will define us on the web.

Take The Time To Think About Your Market

Who are your clients? Where are they? Or are they surfing?

start blogging: Take the time to think about your market

Then, we will define what seems to us best to correspond to us in terms of format according to our type of client.

  • Individuals (B2C), the choice is vast: you can take photos, put videos on Youtube, blog articles, news on the website, Liker info on FB, twitter. Generally the formats are short and the distribution frequent. We can also mix content according to our objective: more notoriety, attract new customers, or retain those who are already there.
  • Professionals (BtoB): here again the choice is vast but companies do not look at all media. The ideal is to target one, two or three professional social networks corresponding to that of your ideal buyer (buyer persona) to distribute your content. Notoriety is important and the image to be conveyed can be that of the “Specialist”.

What Format To Adopt?

  • current formats by bouncing off information from your sector of activity (Newsjacking), videos, live
  • longer formats with real in-depth articles, organizing webinars, or writing white papers.
  • By alternating between the two.

Whatever the media and formats chosen, take care of your visuals, and work on your titles to arouse interest. Be specific , find catchy titles, find the right tone.

Distribute Your Content

As in any strategy, planning is anticipating .

List the themes / sections on which you want to communicate, define color codes and enter them in an online calendar (you will find a template to download). It’s graphic, visual and easy to edit. Plan more or less long publication frequencies depending on the format and your type of customer.

Depending on the desired audience, and the objective of conquering or building loyalty, you can opt for paid media (infomercials, interview, etc.), media that belong to you ( your website, your blog, a newsletter), or typical social network sites to distribute and generate a little buzz.

Read Our Guide in Detail on Developing Content Marketing Strategy: 11 Essential Steps.

Step # 10: Establishing an Editorial Calendar

In a content marketing strategy, you should plan an editorial calendar so that you don’t forget anything. Objectives, content, support, distribution, dates, everything will be synthesized. This allows you to have a global vision of what is done and what remains to be done.

importance of establishing an editorial calendar

Setting up an editorial calendar allows you to manage key elements of your content strategy over time.

The Structure of Your Content

  • What is or what are the formats that you have defined: written articles, infographics, photos, videos?
  • What are you going to tell your community and your prospects?
  • From your market, from you, from them, from industry events?

Each subject can be the subject of a specific format.

For example, you may be more comfortable writing, or filming, talking podcast mode. This should be on your editorial calendar.

Frequency of Publication

What will your media be: website, blog, newsletter, social networks? Not all of them require the same activity.

Social networks require permanent publication. Also, if you only write one or two articles or testimonials per month, set up a watch in order to have information to share.

On a website, just like a postcast, the importance is regularity. By indicating in your calendar your publication dates, the key dates of your company (anniversary, product launch, etc.), and those of your market (regional, national events), you give yourself a framework.

This defines your actions over time, in line with your content strategy.

Republishing Your Old Articles

Talk about yourself on your site, write an article on the occasion of an event that you have organized or in which you have participated. The following year, at the approach of the same event, “bring out” your news on this subject, and make a little noise on the subject. Your editorial calendar gives you past and upcoming dates.

The editorial calendar allows you to define with a global vision: everything you are going to communicate about, why, when, how. While keeping your goals and audience in mind.

What Tools Use For An Editorial Calendar?

  • A spreadsheet if you are alone
  • A spreadsheet in a drive to work on several Google Sheet type
  • A Trello-like project management tool
  • Google Calendar is also an interesting and free option.
  • Team up and Calendy are also famous.

Step # 11: Write and Publish Your First Post

With your content strategy in place, it’s time to start writing! Choose a topic for your first blog post that aligns with your niche and will provide value to your readers. Write engaging, informative content that showcases your expertise and personality.

Be sure to proofread your post for errors and add relevant images to enhance readability. Once you’re satisfied with your post, hit publish and share it with your audience.

Step # 12: Promote Your Blog

Promoting your blog is essential for attracting readers and growing your audience. Share your blog posts on social media platforms such as Facebook, Twitter, and Instagram to reach a wider audience.

Join online communities and forums related to your niche and participate in discussions to establish yourself as an authority in your field. Utilize SEO techniques such as keyword optimization and link building to improve your blog’s visibility in search engine results.

Step # 13: Monitor and Analyze Performance

Keep track of your blog’s performance using analytics tools such as Google Analytics. Monitor metrics such as traffic, engagement, and conversion rates to gauge the effectiveness of your content strategy.

Use this data to identify areas for improvement and make adjustments to your blogging strategy as needed. Regularly review your content strategy and goals to ensure that your blog continues to grow and evolve over time.


Starting A Business Blog: How To Do It Right?

If you’re a business owner, you’ve probably wondered if starting a blog is really necessary for your business! You could possibly take into consideration the time, budget, and maintenance costs associated with running a blog, and ultimately tell yourself that it’s an unnecessary burden.

However, if properly done and managed, a business blog can increase awareness among your customers while improving your SEO, brand awareness and sales performance.

So, why start a business blog and how do you do it right? Elements of answer below!

What is The Purpose of A Blog

Let’s take a quick look at purpose of a blog that you might want to start a business blog:

  • Improve the brand image;
  • Improve your SEO;
  • Boost the content of a site;
  • Retain a community;
  • Improve customer relationships;
  • Generate leads…

So many reasons to add a blog on website that should make you consider the business blog as one of  the most effective tools in digital communication.

6 Reasons To Start a Blog: Does My Website Need A Business Blog?

Does my website need a blog? Yes you need it! If you want to gain visibility and generate traffic and sales on your website, it is necessary to create and have a blog.

Want to drive traffic to your site, but don’t know what strategy to adopt? starting a Blog is a great way to build your audience, drive more traffic and sales to your website. Don’t make the mistake of seeing the blog as a waste of time… It’s the # 1 marketing asset!

Are you an e-merchant, run an association or a showcase site and want to develop your business? The blogs on website is a good solution to increase your traffic and by intervening in particular at the levels of these objectives:

  • Notoriety ;
  • increased traffic;
  • the organic SEO;
  • the acquisition of new prospects;
  • the expertise approach in a specific area;
  • communication with Internet users.

Discover all the reasons to start a blog. Let’s go!

Reason # 1: Content is King

You have to have blog for websites to help promote your site: To generate content, traffic a blog is necessary Is this statement true?

In 2020, “blogging” continues to grow, with over 409 million people viewing over 23.6 billion pages each month in WordPress alone. These statistics alone demonstrate the importance of websites blogs into your digital strategy.

89% of B2B marketers use content marketing strategies including social media (83%), blogs (80%) and newsletters (77%)(Statista).

statistics showing importance of websites blogs

One of the key criteria for ranking yourself well on Google is to offer Internet users high added value content . Google’s algorithm is attracted to content that allows prospects to easily find an answer to their question. And the Internet user often has questions to ask, especially about a product.

The point is that a blog is quite different. Internet users who browse this type of site are often looking for advice, trends and inspiration. It even often happens that some readers are not really aware of their need before reading an article on a problem that they encounter.

The blogs on website is very reassuring for a somewhat lost Internet user… And this is what happens regularly when he finds himself alone in front of his screen.

Reason # 2: Website blogs A Cornerstone For Content Marketing

Today it is impossible to miss content marketing, a technique adopted by more and more companies. So what does it take to know and do to set it up?

Content Marketing, is a marketing strategy based on the creation and distribution of valuable, useful and informative content in order to communicate with its audience and develop its visibility. Content marketing is a component of B2C inbound marketing.

Do you have after-sales service? Consumer service? Requests over the phone? Your customers talk about different topics. Bring them even more information through your blog on website. You have to find an editorial focus by bringing something extra to your customers. Your blog should never have a commercial tone.

Ideally, a reader should always feel that they have learned or discovered something of interest.

Reason # 3: Use Blog on Website To Gain Visibility Through Social Networks

You have to spend as much time writing your content and distributing it, especially on networks. Promote your BtoB blog on social networks is a formidable vector of visibility and recommendation.

Having a strong social media presence is a great way to promote your brand and products / services as it gives direct access to the audience. It’s also a great way to build brand awareness and encourage potential customers to convert. To do this, enrich your website blogs posts with images and videos so that they are more interesting and engaging when shared by users.

And once your social networks are configured, be social!

  • Interact with your users,
  • Share your values,
  • Chat,
  • Observe your audience.

Be responsive to respond to comments, gather valuable information about their expectation and aspiration, and build your own loyal community.

Reason # 4: Use Blogs on Website As A Tool For Generating Traffic

For your Blogs on Website to be useful, your Internet users must be able to find it!

Several aspects must be taken into account. But if there is one thing to remember, it is that the quality of SEO is dependent on the quality of the content.

blog as a tool for generating traffic, Does my website need a blog?


Above all, blogs on website must be Google Friendly and advocate the seo rules. Better to avoid paid search (AdWords).

  • In addition, a blog website must have its own domain name. So its essential that you buy domain name for your business. It is useless if it is hosted on shared blogging platforms. The principle is to transmit authority from the blog to your site so as to give a boost to its SEO
  • In short, there is more to a blog than editorial work. If you want your website blogs to help SEO your site, think SEO for the structure and body of the articles. Without optimization, you will have no visibility, regardless of the quality of your content.

We also invite you to read the 10 tips to improve your SEO.

There is no rule of thumb about how many times per week / month you should post new content on your blog.

However, there is evidence that websites that post evergreen content regularly tend to rank higher and get more organic traffic than sites that don’t post regularly, or at all.

benefits of blogging
how often to publish new content
Reason # 5: Add A Blog To Your Website To Boost SEO

Starting a blog also has a more subtle SEO interest: strengthening your internal network-the set of internal links that connect the different pages of your site. It allows search engines to easily understand the content of other pages.

These links must be created as organically as possible and bring added value to your readers, in particular to strategic pages (product sheets, category pages) and significantly improve their referencing.

image 2 Start Blogging

Note, however, to avoid abusing it. A few links will suffice. Favor moderation and use them only when justified. Thus, your readers will visit more pages and therefore stay longer on your site, which is also a ranking factor for Google.

Reason # 6: Add a Blog on Website To Increase Sales

One in 4 people have bought after reading a blog. Blog posts don’t just serve to gain customers indirectly – they can also entice visitors to make immediate purchases.

This is particularly what most business does with its guides on a selection of clothing or supplies by placing itself on the customer’s side: the site shows its knowledge of the products while helping its readers to choose. And it’s even more effective during sales.

7 Steps To Start a Business Blog

starting a business blog should not be done lightly or in a hurry, otherwise there will be no benefit. It can even be counterproductive, especially if it is poorly managed. It then becomes important to properly assess the budget to be devoted to it, to define your needs, to know your target, to define an editorial line, etc.

Whether you are a manager of a small company or a branded entrepreneur, it is essential to clearly define the steps to start a business blog, especially in a highly competitive digital world where content is ROI.

A well-designed and maintained blog is not only a profitable way to boost your marketing, but can also become a real magnet to customers in a completely organic way.

Step # 1: Define The Needs and Objectives of A Business Blog

Defining the needs of a business blog means asking yourself “What is the purpose of my business blog” or “What features will I need for my blog?”

Define the needs and objectives of a business blog

This step will also allow you to choose a technology to start a business blog:

  • Need for a mailing list: Obtaining the email addresses of your prospects and your customers is decisive in informing them of all the news orbiting around your activity.
    Consider developing a newsletter or integrating a registration form into your website in exchange for a gift such as an Ebook for example to expand your e-mailing list while respecting the standards of the RGPD.
  • Boost your visibility and generate qualified traffic: The quality of content being the element considered primarily by search engines like Google, a blog is in fact a real gold mine to boost your visibility and generate qualified leads. Optimize your articles for SEO and write them without spelling errors in order to make them in line with the SEO algorithms to improve their chance of ranking in the first results.
  • Raise awareness on specific topics: Treat specific topics always closely related to your industry within your blog by offering quality content. Informing your visitors and raising their awareness regularly and free of charge is an excellent lever to possibly encourage them to buy your products or services.
  • Offer guides, give advice: In the same trend, you can feed your business blog or even sub-sections within your website with personalized guides and advice, able to generate more interest. of your readers. In this sense, a forum is an excellent way to have direct contact with your visitors while answering their various questions in detail.
  • Do surveys: Surveying your audience is also a good practice to provide content that specifically responds to their demands. Easy-to-use tools like Hubspot, Google Forms, Drag’n Survey or SurveyMoney will help you build interactive surveys to integrate into the heart of your business blog.
  • Unique graphic charter: A graphic charter is generally made up of different characteristics including the company logo, its signature, the different reference fonts, color codes as well as the rules for integrating these elements according to the distribution media used. As a result, having a unique graphic charter linked to your entire website and your corporate blog greatly helps to strengthen your brand image.
  • Improve your notoriety: Since Google places great value on content published on a website, it is undeniable that your content will end up obtaining better rankings, especially if it is of very high quality and properly optimized to SEO standards. Improve your notoriety with your business blog and propel your chances of becoming a leader in your industry.

Step # 2: Technology to Choose to Start a Blog For Business?

As a technology, you can choose between a CMS, a webapp (online solution), or create a tailor-made blog according to your needs and your budget to design your business blog:

Which technology to choose to create the company's blog?
  • Starting a business blog with a CMS: Among the main CMS, we find Wordpress, Joomla and Drupal mainly used for their ability to offer multiple facets highly customizable and rather easy to use.
    • In most cases, these software do not require great technical knowledge in terms of coding and offer you ready-made and mobile-compatible (responsive) models that you just have to adapt according to your company’s graphic charter.
    • Among the few disadvantages of a CMS for creating a business blog we often find hidden implementation costs to perfect the system according to the needs of the users and to tailor it perfectly to the image of the company.
  • Start a blog with a webapp: According to the main online solutions for starting a blog, you will have the choice between website editors such as Wix, Jimdo, Weebly, Hubspot, Squarespace, etc.
    • The big advantage of using one of these applications lies mainly in the fact that you can easily build your blog thanks to real-time interfaces without adding a single line of code.
    • However, this type of software may not be suitable for all companies to create their blog. Indeed, we quickly find ourselves limited in the level of customization offered. So forget about the tailor-made, professional-quality corporate blog.
  • Starting a tailor-made blog: One of the main advantages of creating a tailor-made blog is the possibility of completely personalizing it to the image of your company or yourself as a manager. You might be looking for a specific look or function related to your industry, top performance.
    • With the help of a personalized blog, allow your business to tell the world what it does its own way.
    • Whether it’s a font style, a design element, or a specific navigation tool, this type of bespoke development can look and work just the way you want it to. What’s more,as well as a much more enhanced user experience through its use.
    • The cost and a large investment in terms of time are the biggest drawbacks of a personalized blog. A substantial budget will have to be planned, which mainly includes the cost of the agency’s services and the intervention of specific experts.

Step # 3: Integrate a Business Blog into an Existing Site?

It is advisable to integrate your blog directly into the company’s website, through a dedicated section for example.

The benefits in terms of seo will be better because they are also effective for the company’s site. However, it is entirely possible to start a full-fledged blog.

Step # 4: Define Audience For Business Blog

It is imperative to determine the audience when starting a blog project in order to better target your content and define an editorial line. Also avoid targeting too broad at the risk of missing out.

It is therefore preferable to focus on a specific audience to benefit from a business blog.

To help you define the audience for a business blog, ask yourself these questions:

  • Who are your products / services for?
  • What makes the difference compared to the competition?
  • What sets you apart from your competition?
  • Who should your articles be addressed to?

Step # 5: What is the Target of My Business Blog?

Defining your ideal client as well as possible will help you understand their habits, typical day, interests and needs. This will give you leads to create interesting content on your blog.

You can then answer these few questions:

  • What is my catchment area?
  • What type of customer is interested in my products/services?
  • Why is he interested in it?

You thus define different profiles of people (personas) for whom your content will be highly likely to interest! This will then influence your editorial line to match their preferences, habits, intentions etc.

Step # 6: Define the Editorial Line of a Business Blog

It is essential here to define the ideas of subjects to be addressed. Identify the questions your audience is asking and find ideas for content by exploiting the web: it is possible to use community sites to do this, forums, Reddit, and even Youtube for inspiration. we had already discussed it in detail above.

For content ideas, you can also try answerThePublic for example.

Step # 7: Write Content on Your Business Blog

Schedule posts according to a schedule, write and ensure SEO optimization of your articles, then distribute them. Also consider optimizing old articles by adding new links to your new articles in their content for effective networking.


Starting A Blog: Most Common Mistakes

Your blog can be the primary source of significant organic traffic to your website and help you build your authority in your target market. However, many novice blog owners are prone to making common mistakes that can compromise their google ranking related to their industry.

Business blog: the most common mistakes

Key mistakes when starting a blog journey are as follows.

  1. Have no content strategy:  Many people start a blog, but never spend time thinking about a content strategy that fits their business model. If you blog without direction or planning, your business blog will likely end up being overwhelmed with the thousands of other blogs posted every day.
    Good to know: an average of 4.4 million blog posts are published on the net every day.
  2. Undervalue the budget:  Something often overlooked, evaluating your budget is of utmost importance when set up a blog. Writing your own blog posts is not always easy, because you have a business to manage and writing optimized for the web is a profession.
    • A blog post can cost anywhere from $ 100 up to $ 1000 for articles from expert bloggers.
    • Remember that you have to define a certain number of quality articles to start getting results in terms of visibility and a possible return on investment.
    • It is therefore crucial to properly estimate your budget before you start.
  3. Create inappropriate content-Bad editorial line:  It is known, bad content is worse than no content at all! Always keep in mind that the content is not just filler on the beautiful designs of your website.
    • What you offer as reading on your articles or pages are the main reasons people come to your website.
    • Creating inappropriate content under a bad editorial line is therefore a dangerous practice capable of seriously damaging your brand image.
  4. Poorly targeted content:  Content of course, but if it is poorly targeted, it will have a negative impact, in particular on the organic traffic of your website. Many webmasters forget for whom and for what purpose their content marketing is done.
    • While it is important to invest a significant amount of time in spelling and grammar, it is just as fundamental to ensure the production of content that helps you achieve results according to your target market.
  5. Abandonment, lack of animation, publications:  A lack of animation in the form of interaction or publication is not only a bad indicator for your visitors, but also for the search engines. This practice effectively reflects a lack of professionalism on your part vis-a-vis your visitors, but it is also a negative indicator for your organic seo.
  6. Not improving existing content:  Another practice often noticed even among experts is the lack of improvement of existing content. For example, a 5-year-old SEO blog post is likely to need updating due to changing algorithms.
    • It is always a good idea to regularly review your content not only on the written part, but also on the level of your different media (sounds, images, videos, etc.).
    • Tailoring your old content to best match your current business journey can further improve your website traffic, sales, and get you even closer to your goals.

Conclusion: Your Blogging Journey Begins Here

Congratulations! You’ve taken the first step towards starting your own blog. As you embark on this exciting journey, remember that success doesn’t happen overnight. Building a successful blog takes time, dedication, and patience.

But don’t let that deter you! With each step you take, you’ll learn and grow, honing your skills as a writer and content creator. Stay true to yourself and your passions, and don’t be afraid to experiment and try new things.

Remember, blogging is about more than just writing. It’s about connecting with your audience, sharing your knowledge and experiences, and making a positive impact in the world.

So go ahead, start your blog today. Share your voice, inspire others, and watch as your blog grows into something truly remarkable. Your blogging journey awaits – embrace it with open arms and let your creativity soar!

You could use web development agencies, specialized in SEO and creating a website from scratch for example, or even call on a community manager or web marketing experts who will be able to guide you step by step.

FAQs: Starting A Blog

How do I choose the right niche for my blog?

Consider your passions, interests, and expertise. Choose a niche that you’re knowledgeable about and enjoy writing about. Research the competition and audience demand to ensure there’s enough interest in your chosen niche.

Do I need technical skills to start a blog?

No, you don’t need advanced technical skills to start a blog. Many blogging platforms offer user-friendly interfaces and drag-and-drop editors that make it easy to create and customize your blog. Basic computer skills and a willingness to learn are all you need.

How much does it cost to start a blog?

The cost of starting a blog can vary depending on your needs and preferences. You’ll need to budget for expenses such as domain registration, hosting, and any premium themes or plugins you choose to use. However, it’s possible to start a blog for as little as a few dollars per month.

How do I start a blog for beginners?

Starting a blog for beginners involves several steps, including choosing a niche, selecting a blogging platform, setting up hosting, designing your blog, creating content, and promoting your blog to attract readers. Follow our step-by-step guide above to get started on your blogging journey.

How can I start a blog for free?

Many blogging platforms offer free plans that allow you to start a blog without any upfront costs. Popular options include WordPress.com, Blogger, and Medium. Keep in mind that free plans may have limitations in terms of customization options, domain name, and monetization opportunities.

Do blogs make money?

Yes, blogs have the potential to make money through various monetization methods such as display advertising, affiliate marketing, sponsored content, selling digital or physical products, and offering premium content or services. However, making money from a blog requires dedication, hard work, and strategic planning.

How do I start a blog with no money?

Starting a blog with no money is possible by utilizing free blogging platforms, such as Blogger or WordPress.com, and leveraging free resources and tools available online. While you may have limitations in terms of customization and monetization opportunities, you can still create and publish content without any upfront costs.

How can I make $100 on my blog?

Making $100 on your blog requires a combination of traffic, engagement, and monetization strategies. You can earn money through methods such as display advertising, affiliate marketing, sponsored content, or selling digital products. Focus on creating valuable content, building an audience, and experimenting with different monetization methods to achieve your financial goals.

Can a free blog make money?

Yes, a free blog can make money through various monetization methods, including display advertising, affiliate marketing, sponsored content, and selling products or services. However, keep in mind that some free blogging platforms may have limitations in terms of customization options and monetization opportunities compared to self-hosted blogs.

Can Google Blogger earn money?

Yes, Google Blogger (also known as Blogspot) can earn money through various monetization methods similar to other blogging platforms. You can monetize your Blogger blog through display advertising (such as Google AdSense), affiliate marketing, sponsored content, and selling products or services. However, Blogger may have limitations compared to other platforms in terms of customization and monetization options.

Which blog is best for earning?

The best blog for earning depends on your goals, preferences, and level of expertise. Popular blogging platforms for earning money include WordPress.org (self-hosted), where you have full control over your blog and monetization options, and Medium, which offers built-in monetization features for writers through its Partner Program. Evaluate your needs and research different platforms to determine which one is the best fit for you.

How often should I publish new content on my blog?

The frequency of publishing new content on your blog depends on your goals, resources, and audience preferences. Some bloggers publish new posts daily, while others post weekly or monthly. Consistency is key, so choose a publishing schedule that you can maintain over the long term.

How can I attract readers to my blog?

Promoting your blog through social media, email marketing, and search engine optimization (SEO) can help attract readers. Engage with your audience by responding to comments, participating in online communities, and networking with other bloggers in your niche.

Do I need to be an expert in my niche to start a blog?

While expertise in your niche can be beneficial, it’s not always necessary to be an expert to start a blog. Many successful bloggers are self-taught or learn as they go. Focus on sharing valuable information, being authentic, and continuously learning and improving your skills.

Should I focus on writing evergreen content or trending topics?

Both evergreen content (timeless, ever-relevant topics) and trending topics (current, timely subjects) have their place in a blog content strategy. Evergreen content can attract consistent traffic over time, while trending topics can capitalize on current events and generate spikes in traffic. A balance of both types of content can help diversify your blog’s content portfolio.

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